Do you have a "brand" and a "value proposition?" How do you want to present yourself?

Learn:

• The owners are the people who pay for the Web site.
• Sites for private companies should make money, either directly (e.g., by selling through the site), or indirectly (e.g., by generating leads).
• Users are in charge on the Web.
• A value proposition tells customers why they should buy a company’s product or service.
• Branding creates an identity, and reminds people of the value proposition.

This page is about setting a Web site’s goals. Goals for users, owners, and Webers.