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Personal brands: An introduction

See more about:
Do you have a "brand" and a "value proposition?" How do you want to present yourself?

Site owners

See more about:


  • The owners are the people who pay for the Web site.
  • Sites for private companies should make money, either directly (e.g., by selling through the site), or indirectly (e.g., by generating leads).
  • Users are in charge on the Web.
  • A value proposition tells customers why they should buy a company’s product or service.
  • Branding creates an identity, and reminds people of the value proposition.

Step 1: Set goals

This page is about setting a Web site’s goals. Goals for users, owners, and Webers.


How to...