Learn:

• Users have two goals at the WanderingDog.Com ecommerce site: choosing a product, and buying a product.
• Choice strategies include (1) choosing a product that others recommend, (2) choosing based on one major product attribute, or (3) choosing after a detailed analysis of many products.
• WanderingDog.Com uses product category pages to support all three strategies.
• WanderingDog.Com has a horizontal nav bar listing all the product category pages.