Value proposition

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Site owners

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  • The owners are the people who pay for the Web site.
  • Sites for private companies should make money, either directly (e.g., by selling through the site), or indirectly (e.g., by generating leads).
  • Users are in charge on the Web.
  • A value proposition tells customers why they should buy a company’s product or service.
  • Branding creates an identity, and reminds people of the value proposition.


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